Formalise your business idea with this 4 step process
Ordinarily, ideas are always generating in an entrepreneurial mind. However, despite the moment of euphoria that these moments generate, one never knows if the idea will have a future or not.

There are cases where the entrepreneur has gotten a bad idea ahead and there are also situations where the opposite happens, that is, he gives up a good idea and ends up putting it in the drawer.

Well, know that there are ways to prove that the idea is good or not and avoid any wastage of time and even money. Therefore, we will present in this post the concept and tips to validate the business idea. Keep reading!


Validating a business idea is nothing more than testing and understanding if it can become a good venture in the future. This validation process should involve as little time and money as possible, as well as be simple and fast.


This will be the first step in identifying an opportunity that can be promising.  As there are no facts and indications that it is, it is suggested to start with small tests in order to meet it and even make corrections to make the idea even better. In this way, the risk of starting a business is getting smaller, preventing the entrepreneur from spending unnecessary energy if the idea has no future.


Now that you already understand more about the importance of the business idea validation process, let us provide some tips for doing this in the best possible way. Check it:

1 – Build An MPV

MPV is the abbreviation for Minimum Product Viable and it is what the name itself says: a version of the product that is being designed to test and verify if the idea is feasible. Therefore, create a prototype that represents the product or service that will be offered in order to test it in real situations with potential customers. At that moment, it will be possible to know if the idea has potential or not.

2 – Start Capturing The First Customers

Starting to get the first customers should be one of your priorities, as they will help you validate much of the idea, provide feedback and, the main thing is to buy your solution.

Also, remember that if the idea is not recognized as a great solution and if the audience does not understand why it was created, it will be difficult to turn it into a promising business. Therefore, having a marketing and sales strategy is essential to the success of the business.

3 – Solve A Real Problem

New ideas are coming up all the time. The downside of this fact is that many ideas appear that are similar and with similar proposals to many that already exist.

Along with this, the population has already been tired of the same solutions that do not solve problems that are already old. So, have a proposal to definitely attack a specific pain that is real.

With this proposal, try to differentiate yourself from the businesses that already exist in the market, offering something that really resolves the lives of your customers.

4 – Study The Market

It is necessary to know where you will be treading, i.e., it is important to know the market that the business will act. So, do a market study to know, mainly, its size, and to know its possible competitors.

This analysis can help you decide if it is worth entering this industry and understand what innovations the business should focus on to differentiate itself from the competition.

Use the above given steps to validate your business idea and if you need help in creating the MVP of your future product, knock at us. We can help you in each step with free consultancy.

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