5 Questions to Answer Why Your Business Needs a Mobile App?

Entrepreneurs eagerly seek app developers to bring their ideas to life for Android and iPhone users, considering the future mobile app development trends. Mobile applications represent a massive opportunity for building a business reputation. But can you answer; what a mobile app means for a company in light of marketing realities? Well, the answer is simple: it provides market leaders and startups with a pool of opportunities. But, hold on, is this one sentence enough to justify why your business needs a mobile app? Have you ever wondered about the mobile and desktop experience of users? Think of if your website layout is at risk of not being mobile-friendly and the impact of it. 

At Clustox, we have worked on hundreds of mobile app development projects and had words with hundreds of entrepreneurs about their new tech business ideas. Most of them have been massive hits, while some have been struggling to make their product successful. So, here are some essential questions that every entrepreneur should ask themselves before deciding whether their business needs a mobile app or not.  

Can Any Business Be In The Palm Of Its Customers’ Hands?

The answer to the question posted above is YES. Some years ago, the development of mobile applications was a costly issue. But today, thanks to a large number of devices and the advancement of the construction methods of mobile applications, these prices have declined. Thus, at present, any business can afford to have their own mobile application, with which companies can stimulate sales and increase profits.

What Can I Do With A Mobile Application For My Business?

The answer to this question has many answers. First, you can keep the customer informed about any aspect of your business in real-time, thanks to notifications and other tools that can be integrated into the mobile application for this purpose. Then, in addition to a section related to your professional activity or access to news on your own blog, you can run sweepstakes participation and post offers with the app. This will impact your mobile application users, helping them keep your business in mind, leading to customer loyalty.

Why Is The Client Going To Download My Application?

I will answer this question with another question. Who does not like to have a discount or receive things face to face? I guess the answer is simple, right? It is easier for any client to install your application on their Smartphone. This is in exchange for discounts, updated information, and anything beneficial that you offer them. Installing an application usually takes a few seconds and does not cost any money but a little battery.

Does discussion about your app create buzz, curiosity and gather feedback?

Can you post your idea just in one line? You should be able to explain your app idea in one simple line. On sharing your business mobile app idea with other businesses, and customers, if it stimulates lots of buzz and curiosity, it is the right product you can have. If you cannot sell your idea and gather people’s excitement, then keep in mind that it is even harder to do so online. On getting plenty of reviews and feedback from customers, you have to avoid being defensive. Good entrepreneurs listen to them and evaluate their positive and negative feedback that will help you save hundreds of dollars by refining ideas and product specifications. 

Is your Planed Mobile App a “Vitamin” or “Painkiller”? 

You can say that it is the most common mistake that many reputed companies make these days. Companies come with an idea and successfully turn it into an app, but after launching, they wonder why their users don’t use it. The problem is that the developed app does not solve the users’ problems that they are trying to solve. So, you should not just make your guess about what problem the users want to solve. There are quite efficient ways to look at the users’ problems and identify how to solve them. Thus, it clarifies that ‘pain points’ should come directly from the users and customers. The easiest and straightforward solution is to talk to the app’s targeted audience and understand their problems. Then only you can build a ‘painkiller’ app for the users. 

Are you making an addition in the line of “Zombie Apps”?

In recent years, the rise of Zombie Apps – Apps invisible to consumers demands the fast-changing nature of the hardware requirements to update operating systems constantly. To ensure your app is visible and compatible with top-notch mobile devices, you need to invest more in testing and updating the app timely. If you fail to maintain your business mobile app, it will be doomed to the lineup of zombies. They are considered to look odd with their usability issues. So, wise and successful entrepreneurs always reconsider the total app development cost, support, feedback management, quality, and compatibility testing with additional expenses for app maintenance. Moreover, you can also negotiate the software development, support and maintenance cost beforehand with the developers to add them to the budget planning. 

To Conclude:

So, it’s not necessary to have a big business own a mobile app. All you need to do is ask these five questions to yourself and find valid answers to them. Moreover, keeping a record of answers to these questions will clarify your vision and explain it to the concerned software development company. Having a proper plan and executing it, mobile app development can extend your brand loyalty and offers conveniences that websites can’t. By the time reading the complete article, you’ll be clear with the answers to them. Now, it’s time to put your business idea to Clustox’s Mobile App Development experts’ table and convert it to the best working model. 

AboutEditorial Team