Today’s post is all about understanding Incubators Vs. Accelerators roles. The terms “incubator” and “accelerator” form a basic part of the vocabulary of an entrepreneur, but sometimes their differences are unclear and seem to have fuzzy borders. Some people use both concepts without distinction, but if you are an entrepreneur, you must know where to find the difference. Worldwide are increasingly born Startups that succeed under the supervision of incubators and accelerators. This is the case with several businesses such as Airbnb, Dropbox, etc. thus, lets us deep dive into Incubators Vs. Accelerators today and see what you can gather from this information.

What Are Their Roles: Incubators Vs. Accelerators?

The main objective of incubators and accelerators is to support entrepreneurs and startups to support them achieve business success. The provided help can be summarized in the following sections:

• Assignment of physical spaces for entrepreneurs to develop their business.
• Technical assistance and mentoring.
• Transversal services (accounting, computer science, agency.
• Networking.
• Exchange of information relevant to the business.

Incubators Vs. Accelerators And Their Key Differences?

The main difference between accelerators and incubators is in the stage of life of the Startups they work. Startup incubators support entrepreneurs to improve business philosophies and build their corporations from scratch. Whereas startup accelerators proffer early-stage businesses that now have a minimum viable product (MVP) with the instruction, sources and mentorship wanted to endorse what could otherwise be numerous slow years of development into a small number of short calendar months.

Early And Advanced Stages Of Incubators Vs. Accelerators

Incubators act in the early stages of the venture, maturing the idea, helping to validate the hypothesis business, and helping build the company. On the other hand, the accelerator operates in more advanced stages, with already established companies that show growth potential and that help achieve the next level of objectives. Regularly consumed interchangeably, accelerators and incubators serve different fortitudes, have different consequences, and consent to different types of startups. Distinguishing the difference helps you concentrate the pursuit for funding to the right extent, and expands your probabilities of success. And further reading this article will let you know the differences between these two vital funding sources and be capable of regulating which is right for your productivity.

Function Of An Incubator

The incubator has the role to monitor, evaluate and support the company throughout the incubation period. It also must create favorable conditions for its development and strengthen as a business. Typically, incubators seek to support small businesses following any governmental or regional policy, such as energy projects or social inclusion in a region that needs expansion in this area. For normally nonprofit organizations, incubators seek to collect amounts subsidized by the infrastructure offered. Below is just a small timeline to understand the purpose of an incubator, these are:

• Schedule: Persist for changing durations, from 12 to 24 calendar months.
• Goal: Fostering the organization in its startup stage, letting it develop at its speed.
• Capital: Incubators take slight to no equity in the set-ups as they do not offer upfront investment.
• Backing: Characteristically provided by established entrepreneurial stockholders and mentors.

Role Of An Accelerator

In the case of an accelerator, the focus is not necessarily on a local requirement. Rather it is in companies with fast and scalable growth potential. And because they are for-profit entities, they offer, in addition to the resources of an incubator, a small investment to allow startups to run their initial plans, and in return, receive a stake in your business. Underneath we have outlined the main characteristics of an accelerator, and these are:

• Span: Normally restricted to a 3–4-month interlude.
• Goal: Nurture the scope and worth of a company as fast as imaginable in the groundwork for initial capital.
• Ready money: Offers capital to startups in trade for a small quantity of equity.
• Backup: Supervision and advice are only offered if/or through a mentor network usually organized by startup directors and outside stockholders.

Business Plan And Business Model For Incubators Vs. Accelerators

Another difference is that usually, the incubators will ask its business plan, while the accelerator will ask for their business model. This happens because the incubators, who are usually supported by public funding, need a more formal evaluation of the projects, while what the accelerator wants more is a good idea that makes sense.

Some Other Major Differences: Incubators Vs. Accelerators

The accelerators are led by entrepreneurs or experienced investors and use private capital for their funding. While incubators, in turn, are led by managers with experience in government mediation, universities, and businesses. This is because they use public funds notices for themselves and the incubated companies, their main source of funding. While the accelerator seeks to support entrepreneurs with mentoring sessions. They are personal conversations between entrepreneurs and mentors. Incubators are based on the traditional model of consultants. The companies hire consultants to support incubation at a reduced value since they will meet a greater volume of business. Another difference is that the startup time receiving support in the case of incubators normally ranges from 12 to 24 months. On the other hand, the accelerating period is less, on average between 3 and 8 months.

Closing Notes On Incubators Vs. Accelerators

These are some of the differences that separate Incubators from Accelerators. Streaming a business is tough, and having the right foundation network for an early-stage initiator can suggestively improve the probabilities of a startup’s victory. This is how an accelerator or an incubator and other sorts of growth agendas can be extremely valuable. Numerous startups depend on this category of professional help to propel their business. Startups who link an accelerator sequencer often want initial seed outlay to expand. Accelerators frequently link funding circles with a minor cash inoculation or can fix initiators with stakeholders who may be able to extend capital. Whereas, Incubators generally extend startups with a co-working planetary, where your lineup can deliberate and divide ideas with other experts, which is inordinate for fostering your network. If you still have any confusion, let us know in the comment section below. We’ll try to help you with our industry-focused expertise.

Through our last post, you should know what TDD – Test Driven Development is, and today, we will discuss some of the advantages of this approach and the reasons why you should choose TDD. Here are a few for you to consider!

TDD In a Nutshell 

TDD approach has been around in use since 1999. It is a vital element of the emerging test first approach to development related and extreme programming. In 2003, it was rediscovered by an American Software developer. After being rediscovered, it became a way to create simple designs and inspire developers’ confidence. In this fast paced agile development environment, TDD is such a software development process that enable very short feedback cycles in which developers perform the following activities: 

1. Create a test that fails instantly.
2. Write clean and concise code to pass the test quickly. 
3. Refactor the program written in two steps, utilizing the created tests as a reference.

Where can Test Driven Development Fit? 

A test driven development approach is suitable for both greenfield software development and legacy systems. For a software development team concerned with existing legacy software, the best way to start is to work on bug fixing. The ideal practice followed by top software developers is to create a test that addresses the broken bug and then fixes the detected problem for each bug detected. After performing several iteration practices, the developers will create a repeatable test to address bug fixes. Moreover, it is recommended that when applying this methodology to new software applications, learn the technology stack compatible testing tools. Thus using TDD methodology, the approach would be to: 

• Decide a specific portion of the functionality to be built with that component. 
• Create such a unit test that instantly fails to target this particular portion of the functionality. 
• Run the test runner to ensure a failing test. 
• Write a unique code in a specific programming language that will make the written test pass. 
• At last, make any refactoring change in the program after confirming passing, and then again use the test guidelines to ensure that code does not break functionality.

Primary Considerations when Using TDD

It is crucial to understand that TDD will not solve all programming problems. Many other testing approaches are also required to create a fully comprehensive testing strategy, including acceptance tests. However, TDD mainly focuses on a single unit code at a time. So, when testing sophisticated software with many units of code and corresponding testing, it ensures that quality stays high when following TDD methodology. Whereas, if you avoid testing, it can generate the risk of test creation becoming a hindrance for software developers. 

For instance, when you ignore failing tests, it makes things complicated to determine the actual state of the application. In addition to this, it is also essential to have buy in for the TDD approach to involve all team members’ efforts. Thus, spend time discussing the reasons and benefits of the TDD approach to believe that using TDD will improve the resulting product.

Advantages of Using TDD – Test Driven Development Methodology

TDD methodology is considered a blanched approach for software development mainly related to three primary tasks; coding, testing, and designing. In TDD, instead of chasing an optimal solution, the program and test for the development are built for one use case at a time. Thus, it streamlines the software development process and makes it more efficient by quickly delivering feedback and encouraging software developers to write solid and clean code. 

Here let’s take a deeper look at the advantages of using TDD:

1 Reduces Time Spent On Debugging And Bug Fixes

When we start the bug correction process, we usually try to reproduce the error and then debug the flow where the bug occurs. It finally analyzes the status of the search objects at the root of the problem. When you do not have tests, you need to perform a functional test again to debug. Whereas if you write a unit test that “stimulates” the system to go through the faulty code, you are “playing” the error without running the application as a whole.

2 Assists Regression Testing

It is common to detect a new bug while fixing the existing one. In other words, correcting a bug may have a side effect on different parts of the software. When this occurs, we say that the software has regressed. They are called “regression tests”; the test aims to check the system’s overall health when a bug is fixed or when a new feature is implemented. The use of TDD will reduce the introduction of the side effect along with the code changes. Of course, in TDD, only the part of the code covered by unit tests is provisioned. In addition, when a test fails to pass after a change, you only identify a bug close to it was introduced.

3 Improves Code Quality

The TDD encourages you to think before developing the solution, allowing you to create the simplest solutions. There is an essential phrase in TDD, i.e., “If it takes many lines of code creating objects for a simple assertion, then there is something wrong.” This lets you know if you are going in the right direction to build the solution or whether it is tightly coupled, modularized, or simplified.

4 Documentation For Tests

The tests help us document the system if we name it well. We should think before coding and do minor tests for each piece of the functionality. In simple words, practically, we must write a readable test; if we stop seeing all the tests of a feature, we have to use practical case documentation.

5 Refactoring Constant

As the TDD cycle itself suggests, the last step is refactoring. Then, for each test you write, look at the code again. If you feel unsure about it, there is a need to refactor it. The great advantage of working with automated testing is that we have the security to make changes. This is because our tests are too unsure that our code will still work. Another exciting aspect is that we avoid unnecessary repetition by refactoring every “green,” making the code more readable.

6 Easy Maintenance of Code

An organized code is much easier to manage when it comes to modifications. So, when TDD methodology is applied, developers naturally produce a cleaner, readable and manageable code. Moreover, focusing on smaller and digestible code modules requires less effort of developers and makes it easier to adhere to test requirements. To ensure clean code production, you need to transfer tasks between different members of your product team.

7 Increase ROI will keeping Project Costs Low

Implement TDD methodology, the general cost of the software development project typically decreases. Plus, maintenance and bug fixing also take less time and effort. Thus, low expenses are required for building a custom marketplace, SaaS products, and other custom app development solutions. Moreover, the cost saving continues over the lifecycle of the whole development project. Thus, a project without a “test first” approach will become expensive in the long run. Whereas, when there is no test coverage in the project, it is at a higher risk of failure, various bugs, and other technical issues. Consequently, without built in testing standards, most development teams will spend more time fixing all software bugs.

8 Prompt Feedback through TDD

A streamlined TDD approach helps the project development team members to improve their delivering capabilities by providing immediate feedback on developed components. Thus, a shorter feedback sharing loop squeezes the turnaround time for eliminating bugs detected. Resultantly, the outcome is comparatively much better than it is in traditional waterfall methodology.

9 Reliable Solutions with TDD

With TDD methodology, both the developers and other team members can ensure the reliability of developed solutions. It also helps in understanding what goes right and wrong after refactoring or adding new features. 

Without TDD, developers are unaware of the latest changes, and they don’t know how recent updates will work with previous perfect code built. On the downside, any new changes can break the solution if it lacks TDD. Essentially, yet another reason that TDD allows developers to be Agile and worrying less about the effectiveness of further changes.

10 Requirements Clarification

In addition, using a test driven development approach, you can clarify all requirements one more time and make your project meet all the requirements. By implementing TDD methodology, you can study what input data should be provided and what outcomes your customer wants to get.

To Conclude

The conclusion from the above advantages of TDD methodology states that TDD is more acceptable for writing software with complex algorithms. We can certainly say that software developers who work with the TDD approach have more structured thinking and mainly provide precise estimations. Several best practices strengthen the final code with TDD like CI, Code Reviews, Refactoring, etc. However, to obtain a solution that meets the requirements, you should consider other obstacles apart from the tech stack. At Clutox, we have experts of all best practices, including applying TDD where it is essential. Our case by case approach and tremendous experience in the tech industry allows us to determine the best techniques which will exactly meet your requirements. Interested in the methodologies we use to deliver high quality software products to our customers? Discover our approaches and be one of our customers entertained with top notch software development services. 

Outsourcing and offshoring are two of the most common terms you will hear in these days. Jobs are either outsourced or being offshored. What do these terms mean? Are they interchangeable in their meaning? Or they refer to two completely different aspects of the business world?

Well, outsourcing is moving operations – non-core business functions – to another person or company. This can also be another company in your own country. Offshoring specifically implies moving your work to another country. That does not necessarily have to be a different company. Or you could just offshore to a foreign branch of your company.

Outsourcing:

Outsourcing is when a company contracts with an external provider for services or a particular function that might otherwise be performed by in-house employees. These services can be delivered on-site or off-site. Typically, the decision to outsource stems from a desire for efficiency and cost savings for the company.

Outsourcing achieves a threefold result. It helps the company achieve a competitive advantage in the market by leaving it free to concentrate on its core competencies. They rope in the expertise of a third party for its non-core activities; and, finally, it reduces the organization’s total operating costs while making company enjoy benefit from talented but cheap workers from the outsourcing vendor.

In today’s global scenario, almost every organization spends in a certain way. Typically, the function being outsourced are the non-core business. For example, an electronics products company decides to outsource its customer care operations to those companies that specialize in these types of job outsourcing. Many large companies now outsource jobs such as call center services, e-mail services, and payroll for better business efficiency.

Offshoring:

You can also call Offshoring as a kind of outsourcing. Offshoring simply means that the outsourced business functions are carried out in another country. The biggest motivating factor here is that the work is outsourced to reduce labor costs.
While large multinationals such as Dell or IBM are actually setting up an offshore office in a new country, offshore also means a large number of small and medium enterprises that spend part of their business to a third party service provider in a new country with a view to cost savings.

Agreements between outsourcing and offshoring

1. Both outsourcing and offshoring cause a third party to handle their non-core business processes.
2. In both cases, the primary motivating factors are low labor costs, technological bright workforce, and higher profits.

Differences between outsourcing and offshoring

Outsourcing may or may not be outside the country of residence, but offshoring always involves a foreign country for the performance of the outsourced functions. A company can outsource one of its non-core business processes such as payroll, customer service and similar functions to a third party service provider who can work within the same country or abroad if they prefer. However, offshoring particularly refers to taking the post from the country of residence to one where costs are comparatively low.

Either the employees of the company can perform the task of offshoring or the company can hire any other vendor.  To simplify, a large company can decide to set up separate offshore operations in a foreign country but should pay its activities to a third party per se. It can only physically set up an extension of the head office in a new country, spurred mainly by low cost and high-profit potential of the latter.

I hope after reading the post, you now have a clear understanding of what is Outsourcing and what offshoring means. We recently did a post on Outsourcing a key for startups to grow quickly. If you have any project to outsource or offshore, contact us. We will be happy to help you!

Would you like to check your assumptions about the problem, the solution and the market about your product economically? Do you want to get better feedback from your users? If the answer to these questions is in positive, you need MVP approach.

What Is Mvp?

The minimum viable product (MVP) is one of the bases of the Lean Startup methodology. It is one of its most interesting contributions.
To know the definition of the term, pay attention to its name and you will have many clues but to finish it to tune, we can say that the minimum viable product is one that allows us to launch the product with minimal features (characteristics) as possible so that we can learn relevant information from its launch and use by users through a series of metrics.

Unlike other methodologies such as Customer Development, Lean Startup does not extract knowledge directly from the customer. It is rather deduced empirically through the launch of various iterations of the MVP, controlling a number of metrics that can extract knowledge that nurtures the next iteration.

The Loop Build-measure-learn And Mvp

The minimum viable product strategy is designed to work with the loop build-measure-learn. With each new iteration, it will help to construct a new MVP. It works on the basis of a previous or entirely new set of metrics that you can use to measure the reaction of users and finally learn all this information for a new iteration.

The process continues in this order but arises in the reverse order, i.e. first conduct a series of hypotheses that we want to see (learn), we define a set of indicators or metrics that take us to extract information to help us verify the hypothesis (measure) and finally build the minimum viable product you need to measure and learn about our hypothesis.

The assumptions are varied; starting the first iteration with the basic question: is there a set of users with the problem that our product aims to solve? If the answer is no, you have to rethink everything again, if the answer is yes, you have taken the first step to success.

The Minimum Viable Product Is Not Developed For The Masses But For Early Adopters

Clearly, a product having the minimum features necessary to confirm or reject our hypothesis, may not be enough to please the most demanding entity. It becomes the bulk of the mass market.

However, there are a number of clients under the name of early adopters. They leave aside the rigor to embrace products under development and are only provided with the latest information to try new things. It is with this audience in mind with which we must consider the whole process.
Later, when you test the most important hypotheses, you will change course to focus on the big market. However, it is a step that remains still far away.

Persevere Or Pivot

Each new iteration gives us a new loop of MVP that revolves around the build-measure-learn concept. These iterations accept the hypothesis as true, as false or indicate the need to reformulate metrics or change them for re-checking.

With each new iteration or at least iterations that meet the main assumptions like the existence of market or engine of growth, you must make a momentous decision. You must not delay in time to preserve it or to pivot.

If the assumptions are quite accurate, persevere iterations based on the line you are following. And if you’re no closer to the right solution, pivot and change drastically the formulation of hypothesis.
This is one of the most important mechanisms of Lean Startup methodology. It is important to take this matter seriously without the fear to take the decision to pivot if necessary. In order to make a coherent decision, it is important that our metrics are offering us real knowledge about users, actionable metrics. They should also let us not be carried away by the figures of the conceited metrics.

Release Early, Release Often

Release early, release often is a mantra of agile methodologies that suggests us to launch the product as soon as possible and from there, relaunching very often.
Lean Startup is no stranger to this procedure. But if you go with it without thinking of the whole product, it can bring unwanted situations. For example, you can consider not to look beyond situations guided by short-term user experiences.

However, with MVP what we seek is to test our hypotheses for the product vision. It means that we try to verify that we have found a problem that our product can solve efficiently. This is the reason that early adopters are willing to pay for a solution. But how can we always have our vision in mind? Well, with each new release, we try to approach a step further. Then we test the minimum set of features that provide us with the relevant information regarding the early adopters.

Start Small

As discussed earlier, at the first hypothesis you should check whether there is a market for the product you want to develop or not. So before you start developing, verify that you have actually encountered a problem that people won’t be solved.

To test this hypothesis you can develop such a small minimum viable product as a landing page (landing page). In it, you explain the problems you have detected and announced that you are developing a solution for it. You only need a small amount of money to spend on a small AdWords campaign and landing page form. As a result, interested parties can receive information about our product.
The metrics in the initial MVP provide us with the relevant information that we need to learn. These are not metric vain as the number of page views or number of subscriptions, but actionable metrics such as the percentage of users who have subscribed at a certain time with respect to the total users who have visited the page in the same period.

These metrics simply allow us to iterate on our MVP. So you do reformulations of the problem and to check if the percentage of subscriptions increases or decreases. You pass hypotheses about our solution through a test. In case that users do not have any appropriate percentage, (set before making experiments) in a number of iterations, this will allow us to learn that the problem detected does not have sufficient market and therefore you have saved developing a product that nobody would buy. A simple landing page can help in deducing all these results!

If you are affirming our assumptions and adapting them gradually, our MVP is growing and adapting to all learning that you have been getting with each iteration, so that you approach the actual product with the lowest possible expense. Isn’t it great? What did you think of this MVP approach to product development? Would you like to give your idea a try using MVP? If yes, we are available at your disposal with all our expertise.

We have already talked much about native applications; what are they, how do they differentiate from hybrid or web apps. Nonetheless, when can you pick the native app as a solution and now today, we give you 4 major reasons for investing in the native mobile application for your business.

With great popularity, iOS and Android operating systems already have more than 2.5 million applications. There are many options for numerous functions, from the entertainment to the day-to-day corporate, through economic transactions, sales, and business.

In this sense, the native applications are excellent tools that companies can use as a differential. They can do it to provide its employees and customers. Understand the concept and advantages of native applications:

What is a native application? A Review!

A native application is one that is designed for use on a platform or specific device. For this feature, it can interact and take advantage of operating system features and other software that are installed on this platform. Following are the 4 major reasons you should consider for investing in a native application:

Technology Compatibility

Being built for the device operating system in question and thus have the ability to use specific hardware and software, the native application can take advantage of the latest technology available on mobile devices. You can synchronize with the global positioning system (GPS), the ultra-sensitive camera, accelerometer, a compass, etc., as well as an updated contact list.

Offline operation

Unlike web applications, native apps can be accessed when there is no internet connection. The reason is they are stored on the device and still use the operating system information to process the information and meet the user’s commands.
This is a differential that gives mobility to users. Imagine a business executive who needs to store information of an app via the app. But it is outside the 3G service coverage area. With the offline app, it can capture customer information without problems.

Speed

One of the major complaints of application users is as to their performance. How have direct access to the device’s operating system – and have been programmed in the native language of the device – native applications are faster than web apps (these are also totally dependent on web speed).

User Interface

Native applications promote a more consistent experience for the operating system and other platform applications. They may be more visually pleasing. This is because the design was according to the device’s language, generating more identity with the user.

The Facebook experience

The success of the world’s largest social network, Facebook, is marked by many experiments that did not work. So it was with the application for mobile devices, as told himself founder Mark Zuckerberg during a conference in the United States. “We took a lot of missteps. The biggest mistake we made as a company was betting too heavily on HTML5 instead of native … We wasted two years”. They achieved success, according to the executive, only after the native code for iOS and Android has been adopted.

Who already use Facebook Mobile realized in recent years to improve the application, which makes the case of the social network a great example of how native apps are excellent choices.
Of course, just because native applications have inherent advantages does not mean that every native mobile application is going to be effective. If you invest resources in building a mobile application, you should also invest in testing it for usability and impact generated by users. So it is important to look for a specialist company to develop the best solution to provide satisfaction to users.

With millions of mobile applications in major App stores, giving visibility to yours is the main problem that you find to get started in the sector. If you are a startup, thinking of creating an application or want to increase your downloads, you need to know the main technique of app market that will help you achieve ASO – App Store Optimization, ie, optimization in various App Stores either App Store for iOS or Google Play Store for Android.

The questions that usually arise after the development of an application are: And now how do I be in the charts of the App Store? What are the main Apps doing that I’m not? Is it just luck?
The fact that you’ve built a great application will not make you appear suddenly at the top Apps stores. It has never been so, and it won’t change. To achieve top places in the store, you must use the tools necessary to promote your app, but above all, have to take into account the ASO positioning of your mobile application.

First things first … What is ASO?

App Store Optimization, i.e. ASO is basically the process to optimize the mobile apps that allows them to become visible in the search results of a particular app store. The better the ASO positioning of an application, the more visible it will be to potential customers and, therefore, more downloads will occur in App Store.

The aim of ASO is to attract more traffic to your app page in the App Store, for a specific action to occur: downloading the application.

Therefore, the ASO process requires a thorough analysis of who your potential customers are, focusing primarily on keywords that are used to find applications similar to yours.

With hundreds of thousands of applications in each of the stores, every app competes to be on the top; however, many apps fail for the reason of not investing in the ASO optimization. So do not miss, and begin to learn about how you can leverage the App Store Optimization.

How to create a strategy for ASO Google Play?

To begin your strategy ASO positioning, you must develop a comprehensive plan with major and minor factors that affect the optimization of your App. The operation of these factors depends on the store where your application is: Google Play (Android) or App Store (Apple).

Google Play is perhaps the best-known store for SEO experts. Being a Google product, the store has access to all search indexes collected by the main search engine. If you have decided to create a mobile application for the Google Play store, note that the strategy should start to follow for optimizing your app:

On-Page Optimization:

App Title: This is the basis of an optimization, regardless of the medium and the target, the title will be decisive. Just as you do with the title of a website, make sure it is descriptive and clearly explains what it is for your application. Android applications are used by many brands and different screen sizes; therefore, it is difficult to know how many characters are optimal for the title of your App.

The best strategy for the ASO positioning is to keep it as short application title as possible so that search engines can read the whole thing. There is nothing worse for the user experience than a title too long. Another thing that “penalizes” Google is the “repetitive or irrelevant” use of keywords in the title and description of the application. So, be very careful about this.

App Description:  App description is very similar to the “meta description” of a blog or a website. Be clear to explain what is your application, what it does, and what its benefits are. Note that App description is the second marketing tool to promote your App as the content of the description will be the first contact with the user once the app gets on Google Play. You must use it wisely and with the appropriate keywords.

Keywords:  These are the words that will make you appear in the results. It is the key to the whole process of ASO. If you manage to find the right keywords, you will achieve more users. The users will be visiting the landing or description of your App. This can help to download the application and finally to get revenue.

App icon:  Give your app a face with an app icon on the app store. The icon must explain the theme of your app while being creative. It should be attractive and original. Difficult yes … but not impossible!

Type App:  For Google Play there are only two options: Applications and Games. So select the appropriate type. Easy!

Screenshots: Most of the decisions made in a store are dependent on the visual sensations. And when we talk about mobile applications the first impression is crucial. Use this advantage and capture sample screens striking your application from within.

Category:  Properly define your product for a specific category. You can also spend belonging to various categories; try to choose the most appropriate.

App Demo on YouTube: This is a relatively new feature in the Google Play store. It allows you to upload a video on YouTube about the performance of your application. They usually last about a minute and can be relevant for your App ASO as it is included in the same place where the screenshots are shown. Use it to highlight the best parts of the application.

Google Plus Rules: All applications on the Google Play store will be in some ways related to the social network and search engine. And therefore, you need to take it into account the popular social network “Google Plus”. Try to get “+1” in each of the Apps Store to get more visibility. It is clear that Google Plus will affect the ASO positioning for your App. So, do not forget to create an account, and follow closely the comments made by the social networks.

Off-Page Optimization:

Get ratings and votes in the application. This is a very important factor for the ASO in the Google Play store, and especially for getting more downloads. If a user encounters an application that has a 1000 rating of 5 stars, it is a great application indeed. The position on the first page of Google Play is undoubtedly a combination of reviews, ratings, downloads and +1 on Google Plus.

User comments: Like the user votes, comments are very important for the positioning of the app. The more positive comments you have on Google Play Store, the more improved the position you get in the app market.
Number of downloads: Obviously, the more people install your application will gain more visibility on Google Play.

Link building: As we have said this earlier, don’t get tired of repeating for the prominence of your app; Google Play has access to all Google search indexes. What does it mean? The more links you have from interesting websites and popular forums, the more visibility you get on Google Play Store.
Now that you know all tricks, use the above-given strategies. This will help you get the top place in Google App Store for your application.