8 Secrets Behind the Success of Airbnb [Updated 2023]

Airbnb stands for Air bed and Breakfast, and this web application works as a global marketplace for people who might be looking for a place to stay or some kind of accommodation. No matter what region you are in, this website is excellent for finding affordable housing options.

It is a remarkable web forum that helps connect Airbnb hosts with travelers who want to find any kind of rental property. This also gives a chance for hosts to earn some extra money without having to get into much hassle.

Due to its revolutionary app idea, Airbnb is among the most popular apps being highly discussed and used among the masses. Another important factor contributing to this app’s popularity is the Webby Award that its site received in 2014 for its functionality and user experience.

Airbnb Statistics Worldwide in 2022

Starting in 2008, Airbnb has become one of the leading websites to find accommodations in almost any region of the world. It provides travelers with the utmost convenient options to find a suitable temporary place.

Considering that, here are some globally recorded statistics about the success of Airbnb in 2022:

  • Over 100,000 cities have active Airbnb listings
  • Approximately 2.9 million hosts use Airbnb
  • Almost 220 countries and regions have active Airbnb listings
  • More than 14,000 hosts are joining Airbnb every month this year
  • Worldwide, there are +7 million listings on Airbnb

Airbnb Growth Facts

  • First funding of $20,000 by Y Combinator in 2009
  • In 2014, TPG Capital invested $450 million
  • Technology Crossover Ventures and Google Capital invested $555.5 million in 2016
  • The growth rate increased 40% in 2018
  • The compound growth rate calculated was 153% from 2009 to 2019

Annual Revenue Statistics from 2019 to 2022

Year Revenue Increment
2019 $4.805B 31.58%
2020 $3.378B 29.7% decline
2021 $5.992B 77.37%
2022 $7.383B 66.89%

Reasons for Popularity of Airbnb

Back in the day, travelers really needed to struggle a lot when it came to finding an accommodation at affordable prices as well as convenient locations. However, with Airbnb coming into business, things really took a new turn.
Here are some of the common reasons of popularity and success of Airbnb:

  • Open Platform
  • Affordability
  • Convenient
  • Diverse Locations
  • household Amenities

How Much Does it Cost to Make an App like Airbnb

Here is an in-depth review of how much it is likely to take to build a clone app like Airbnb:

Airbnb Tech Stack

Programming Languages Ruby, Javascript
Framework Ruby on Rails
Web Server Nginx
Javascript Framework React
Key-Value Storage Redix
Cloud Storage Amazon S3, EBS
Cloud Hosting Amazon EC2
Cloud Database Amazon RDS
Big Data Tools Presto, Druid, Airpal

Features of Airbnb for Guests

  • Registration
  • Login
  • Search
  • Payments
  • Profiles
  • Chats
  • Favorites
  • Order

Features of Airbnb for Hosts

  • Advertisements
  • GPS
  • Push Notifications
  • Requests

Estimated Costs According to Features

Features Web Development Android Development iOS Development
Features for Guest $25,000- $27,000 $19,000- $21,000 $19,000- $21,000
Features for Hosts $11,000- $13,000 $10,000- $12,000 $10,000- $12,000
Design $7,000- $9,500 $6,000- $8,000 $7,500- $10,000

Estimated Costs According to Regions

Regions Web Development Android Development iOS Developmen
North America $75-$120 $90-$130 $90-$130
Central Europe $30-$65 $35-$75 $35-$75
Western Europe $70-$90 $80-$110 $80-$110
Australia $41- $70 $45-$70 $45-$70

Finding the best custom software development services? We’re here to help you.

Finding the best custom software development services? We’re here to help you.

Finding the best custom software development services? We’re here to help you.

Airbnb Business Model

1. The Site Gives Sense of Well-Being

Airbnb has chosen to replace the photos it previously used on the homepage with videos. They have been featuring people with different profiles and everyday life situations. This helps in making things more relatable and interactive.

The situations depicted in the video inspire confidence and provide a sense of well-being, all accented with a simple message: welcome home.

2. It Facilitates the Search for Ads

This may seem very obvious, but many hotels or hotel chains’ websites do not have a visible and easy-to-access search engine. However, in Airbnb, it is right in the middle of the screen and above the waterline.

This makes it easy to know whether or not you would rush to the site. Another point to note is the suggestion of cities provided by Google and the automatic passage of the departure date to the arrival date. These things may sound simple, but they can certainly enhance the user’s convenience.

3. To Provide a Good User Experience

The display of results for a query is evident, with a screen divided into three: one-third for the card and two-thirds for ads. Roll on an ad allows the highlight on the map. The latter automatically loads new results when one zooms in on a particular neighborhood.

Above announcements, the user can access the main filters but may unfold more if desired. Note that the scroll bar for the price has become essential for any merchant site!

4. High-Quality Photos

One of the key points behind the success of Airbnb is its pictures, which are found in large quantities and are generally very good. This is a point of honor for the company, which also offers free to its guests the passage of a photographer.

This is especially a great idea that allows the site to get great pictures, giving Internet users what they want. Fastidious site design could not afford to have poor quality visuals.

In addition, each photo taken by a photographer on the site is supported by the words “Photo verified,” giving confidence to site visitors. On the new version, they also occupy the entire page width of an ad and are placed at the top.

5. Create Simple Pages, Clear And Logical

Its site pages and app screens are built in a brilliant way. Firstly, it showcases the place with visual images that take the full width of the page to highlight the location.

A photo of the host and a brief description of the accommodation is provided ( the type of dwelling, number of people, number of rooms, and beds). Airbnb now also uses symbols for this information, a bit like the OTAs.

6. Give a Sense of Trust

What often hinders a user from buying online is the lack of confidence that he can feel. On Airbnb, everything is done to reassure. It first passes through the guests’ profiles. They are invited to a photo and a description of themselves and to be checked through their Facebook profile, phone number, or email address.

They can even get recommendations from their friends. Alongside this, the visitors denote each property that assigns ratings to different criteria and leaves a comment. This option of commenting is only possible for people who make a living room, closing the door to fraudulent comments.

7. Submit a Simple Purchase Process

Airbnb app proposes an immediate booking system through which users can immediately confirm their location without waiting for the host’s response. Another critical point here is that you can make any booking with a Click!

Summary of the request, sending a message to the host, and choice of payment method all these features are on the same page. If you have a profile, your credit card may be already registered, representing a significant comfort and pushing the purchase.

8. Create More Than Just a Rental Site

Finally, you should note that Airbnb is not a commercial app. Instead, it is well-rooted in the theme of travel and discovery. This app offers city guides that allow (future) clients to discover the neighborhoods where they will reside.

These are mostly not neighborhoods where there are hotels and attractions. This way, they can easily find suitable accommodation without worrying about security or other similar reasons.

Final Thoughts

The recipe for the Success of Airbnb may seem obvious with the above-mentioned points, but you still have to think about it and successfully apply these points consistently. In addition to a graphical look that was very successful, it is a combination of factors and features that makes renting places more convenient. These allow the user to easily use the app, like it and trust it.

Come to Us!

Clustox is the leading custom software development company in the industry. If you have a similar app idea and want to build a clone app of Airbnb for your business, you can certainly contact us for the best outcomes. Get your free consultation now to start working on your app idea right away!

Come to Us!

Clustox is the leading custom software development company in the industry. If you have a similar app idea and want to build a clone app of Airbnb for your business, you can certainly contact us for the best outcomes. Get your free consultation now to start working on your app idea right away!

Frequently Asked Questions

What is the main reason for Airbnb's success?

Among the many compatible features, one thing that certainly stands out in the app is the product’s wide-ranging appeal. As it supports hundreds of thousands of listings worldwide, it has helped hosts and customers connect for an affordable and easy-to-access place to live.

What strategies does Airbnb use?

The primary Airbnb success strategy is to provide value to everyone as well as the promise and deliver on time without much hassle. From user-generated listings to reviews and feedback, plenty of things make it an excellent web application.

How much does it cost to build an app like Airbnb?

While it ultimately depends on what features you might want to add to your clone app of Airbnb, the project cost can range from at least $10,000 to $50,000.

What is the tech stack of Airbnb??

The main tech stack used in Airbnb includes GraphQL, React, storybook, JavaScript, Ruby, java, react plays cloud database, and many other technologies.

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Five Reasons Why Your Business Needs a Mobile App in 2023?

If you are here reading this blog, there are fair chances that you own a business or are planning to start a new tech business in the future. From a business point of view, one of the most important steps of success is to “go where the customers are.” Since people of all ages are on their smartphones, it only makes sense that appearance on mobile devices is where you need to be. How dominant is mobile technology in our lives? It is stated that by 2022, there will be over 5 billion smartphones in use worldwide. Despite, dominancy of mobile app development trends, many business owners still believe that having a website or social media page is enough to attract customers – that isn’t true anymore. Today, mobile apps are the only potent marketing tools for both large and small businesses. Yet, some might think that developing a mobile app is a way too expensive and unnecessary investment, but it can help drive sales even more than traditional advertising. 

If you are now planning to build a mobile app for your business and want to reach more customers than ever before, then a mobile app development company is just what you need. But do you know how a mobile app helps your business? It is time to take a look at five reasons why your business needs an app in 2022. 

First, Ask these 10 Questions about Do really Your Business Needs a Mobile App? 

Before reading out the reasons that will convince you to build a mobile app for your business, read out the questions below before starting your app development journey. 

  • Are you planning to develop a mobile app because of “FOMO- fear of missing out”? 
  • Will it be significantly different from an optimized website? 
  • Can internal apps make you more competitive? 
  • What will encourage daily interaction within your app activities?
  • Web App Vs. Mobile App – What would be better for you? 
  • What is your primary interaction preference with customers; face-to-face or online tracking? 
  • What is the end user’s context? 
  • Will a mobile app extend your selling workflow? 
  • Can this problem be solved with any other alternative rather than a mobile app? 
  • Does your business already provide a valuable online experience?

5 Reasons Why Your Business Needs a Mobile App

1.  Makes Brand Promotion for Business

On average, a person spends nearly three to four hours on their mobile phones every day. And from this time spent on mobile phones every day, they explore the installed apps most of the time. While using apps, they’ll notice brand logos or images that speak a lot to them. However, if users come across a certain app multiple times in a day with no variation, they might find themselves recognizing it almost by instinct. 

So, if you want your brand to stick to your customer’s minds, they should come across it more often. There are different ways of doing this. One way to accomplish this is by installing a mobile app that consistently displays your logo or brand name. It helps customers to remember who you are and what your company is associated with. Thus, a mobile app offers business brand awareness and engagement. Moreover, through this regular interaction, you are fostering trust. 

2. Helps in Reaching and Engaging Customers

Having a mobile app for your business and not engaging customers will make the app totally useless. The “love affair” between the users and their smartphones gives the business an excellent opportunity to leverage the relationship. It is an experienced fact that engaging customers and building a loyal base of repeat buyers are essential for a company’s success. 

Thus, integrating a loyalty program into your mobile app can prove to be an invaluable tool for increasing your customer retention and profitability. So, to keep your customers back to your app, you should offer users exclusive offers, promotions, and bonuses. Furthermore, here are a few tips on how you can engage your loyal customers via a mobile app. 

  • Exclusive Deals: Let it be a discount or a contest allowing them priority status for particular services can make your business visible to a wider audience ratio.
  • Make it Personal: It is recommended that people get attracted to areas where they see their name written. So, it is worthwhile to collect information about your customer to create special offers and give product suggestions that will truly attract them. 
  • Make User App Experience Fun: Integrating games, videos, or augmented reality is a unique way to stand out from other typical apps in the market. For instance, if you have a sporting goods company, create a tennis game or a hair salon that allows them to upload images and try new styles. 
  • Make It Easy for Them to Find Something: Integrate maps of your physical location, add a search bar to allow users to find products easily, let users keep track of their order, etc. all such features will keep your customers loyal for a longer time. 

3. Increase your Targeted Audience

Another important reason why your business needs a mobile app is to increase the target audience. With a reliable mobile app, you can reach people that your product or services are intended for. The more you grow your audience, the more you enjoy business success by using tools and channels that target the right place and people. 

There are plenty of mobile app development companies that build mobile apps for both iOS and Android. Having an optimized app for iOS and Android is just another way to ensure no mobile user is left untouched. Here is a couple of things you need to know for audience targeting: 

  • App Store Optimization: Nearly 65% of users will find your business mobile app through an app store search. For making sure you are visible in app stores, implement a result-driven ASO strategy and make sure your app features are visible to your customers. 
  • Ads: Some may get through your app from Apple Search Ads and Google UAC. So, you can increase your app visibility to your users on Apple App Store and Google Play Store by bidding on high scored keywords and targeting relevant audiences. 

4. Increases Business Sales

Today, the mobile app development trend is not a luxury anymore but a necessity for businesses as it has a proven track record of increasing sales. According to INFORMS, it is reported that app users make 33% of online purchases more frequently, and they spend 37% more on online purchases than non-app users over 18 months after an app launch. Thus, developing a mobile app with an appealing user interface is essential to engage and compel users to make purchases. Moreover, experts state that consumers often respond to intuitive design that offers a smooth, quick, and easy experience. Here are some key features to focus on while developing your mobile app for business

  • Simplicity
  • Fast Loading Time
  • In-App Payment Gateway Integration

5. Increase in Valuable Business Analytics

Customers are greatly convinced with your app when they get a hassle-free experience through it. This helps businesses to gather data about the users and their interests. By their clicks on products and searching activity through the app, we can understand their major areas of interest and what they are looking for. In addition to getting knowledge about their interests, you will also get to know where improvements are required and what new things should be added. 

Now, there are such advanced mobile apps developed that are able to collect valuable information for further analysis. This analysis includes; what product categories do most people prefer when shopping in-store or online? How often do users visit websites and apps for shopping? What is the average order size of customers when checked out? And what searching filters they use most frequently; price tag, product rating, etc. 

Therefore, the best way to improve your customer app experience is to understand the needs and interests of customers. So, keeping track of how users interact with your app can improve understanding of the customer’s mind. Hence, it is said that understanding customers will be key for any business venture!

Summing up:

Thus, the mobile app market offers a valuable opportunity for businesses to drive business growth and increase revenue. However, if you succeed in building out an absolute mobile app, the truth lies in the fact that it is all ruined if you’re not getting any traffic to it. Consequently, businesses taking the initiative of investing in mobile app development should take much time to develop a solid promotional strategy and ensure high success. 

So, what are you waiting for to invest in mobile app development for your business? Clustox’s specialists with years of experience in helping businesses build a successful mobile app also have a lot to bring to your table. Schedule an appointment with our Tech Consultants to gather all valid reasons about why your business needs a mobile app in 2022

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