Given the technical era we are breathing in, it is no wonder that every single day opens us up to the advent of new mobile applications, smartphones, software updates, and much more. With this, there appear new terms that we do not know as well, and cannot depict their benefit as well. One of these terms is Push Notification, something we see and use every day. In today’s column, we will tell you what push notifications are and what’s their mechanism along with their purpose. So stay tuned, and let us take you down to this amazing feature.
Understanding The Concept Of Push Notifications?
A push notification is an alert message sent to the user of a smartphone or a tablet. The notification is associated with the installation of a mobile application. Concretely, when you send a Push message, all people who have downloaded your application receive it in the form of a notification. It usually takes the form of a full-screen alert or a small message at the top of the phone’s home screen and can also be accompanied by an alert sound. The user can choose whether to receive it or not. To have a clear idea about the push notifications, have a look at this infographic:
A push notification is an alert message sent to the user of a smartphone or a tablet. The notification is associated with the installation of a mobile application. Concretely, when you send a Push message, all people who have downloaded your application receive it in the form of a notification. It usually takes the form of a full-screen alert or a small message at the top of the phone’s home screen and can also be accompanied by an alert sound. The user can choose whether to receive it or not. To have a clear idea about the push notifications, have a look at this infographic:
- 41% of the mobile push notifications help to report the release of new applications or new versions of existing ones.
- About 24% of the population use push notification as to the distribution form of special offers or links to specific landing pages.
- 14% of push notifications help to inform users about new content available in the application involved.
- 12% help to send advertising or referral links.
- The remaining 9% is used for other types of information.
Push Notifications Open New Marketing Channels
The Push-notifications concept infiltrated the marketing sphere very quickly. But there is a fine line between cooperation and excessive persistence. Push-notifications should provide the user with valuable information and contribute to long-term collaboration. Therefore, messages need to be timely and contain relevant content. For example, if the application developer wants to sell grocery items in the push-notification to produce the connection with a coffee company – such communications are spam. It will not contribute to the creation of relationships – the application will lose its popularity. Whereas, if you have a food and grocery app and would like to market discounts, deals, or monthly – weekly offers – then these push notifications are a blessing in disguise. You can market as much as you like by storing these notifications in the form of the latest updates or messages in your application as well.
GPS For Push Notifications?
Some marketers use GPS technology to send a mobile push notification when a user is close to their outlets. Such an embodiment, user interaction is more preferred. The main thing – is to provide information that users want to receive promptly. Also, the effective application of push notification is to inform the user about the actions of his/her friends. For example, Facebook via push notification informs users of new comments to their posts. It also showcases when or if you’re tagged in a post, join a group, get new friend requests, or if your near dear ones are interacting somewhere. This approach keeps the user hooked to its screen. And also not let them miss the latest updates or ongoing events within far-off places as well. Instagram, Twitter, Linked In, and all other social media apps send push notifications to alert their users with important or noteworthy updates.
Want To Do Marketing With Push Notifications?
Marketing is one such field that uses innovation and the latest technology to its full use. First of all, you will need to define a clear road map if you want to use push notifications as a form of marketing. For this purpose, you will first need to build an application. Market it heavily and then attract users to download it and not delete it. Sometimes if your brand doesn’t resonate with your app users will delete the application despite installing it. This will gain you no further benefit. Thus, get your team to sit together, and think why and how a user can stick to your application. This will further help you to address the major concerns of the majority of the customers.
Industries That Use Mobile Applications Heavily
This question is the main answer for a lot of businesses. Industries like food and grocery, pharmacies, healthcare, eCommerce stores, gaming businesses, and OTT platforms heavily rely on personalized mobile applications. They can send push notifications for a lot of purposes and create heavy user attraction as well. but this doesn’t imply that other industries cannot utilize a mobile application and gain benefits. You need to focus on the missing elements of your industry and ensure to offer something different and unique for your users to get them to install your app and use it continuously.
Benefits Of Using Push Notifications
This goes without denying that today’s users value time over money. So you have to heavily rely on the art of creativity to keep users linked to your brand and its various offers and values. Here push notifications can further add benefits. But if you are going to use the Push-notification as a part of your marketing plan, make sure that you follow these simple rules:
- Content must be relevant, up-to-date, and should offer benefits.
- It must be tied to social networks to discuss the possibility of friend and family connections
- Enable the opt-in and opt-out selection for users.
- Do not exaggerate with the number of notifications – more than six per day will annoy most users.
- Above all, remember, it’s all about practice.
- Offer value prepositions to your target audiences.
- Emphasize the latest developments, loyalty offers, and much more.
Your first campaign push notification may not be perfect, but the experience will give an incentive for further improvement. If you still need consultancy about push notifications, connect with our marketing experts. We have a vast pool of talented and expert developers, business analysts, QA experts, and marketing experts to cater to the various needs of every industry. Our experts will be more than happy to help you with your unique business requirements. Email us or call us – we’re here 24/7 to help you!