The practice of merchants or corporations providing discounts to users is not new to the user or consumer. Coupons, discounts, limited-time specials, and last-minute bargains are the most popular or well-known promotion techniques in both the offline and online worlds. Customers and merchants gain from every time a firm makes an offer. While we’re providing this information for you, many users are shopping on various e-commerce websites or have already placed an order. Cutoffs and discounts are beneficial to both parties. Most of the earnings are made by third parties and intermediaries who profit from these promotion techniques. One of them is Groupon, which has exploded in popularity in a short period. Other daily deal apps, like Groupon, are raking in big bucks. Thus, let’s talk about what it takes to develop a daily deal app like Groupon.
Meet The Daily Deals App – Groupon
Groupon alone made almost $3 billion in revenue. Daily deal applications are still popular in the market after all these years due to their versatility. Despite this, numerous businesses/business people/entrepreneurs are joining the daily deal applications. If you’re one of them, it’s a fantastic decision to make, but how do you go about doing it? You may clone or build an app like Groupon or any other daily deal app in a variety of ways. The trick is to choose the correct one that is budget-friendly, excellent, and inexpensive.
What Is Groupon Service?
Groupon was founded in 2008 by Brad Keywell, Andrew Mason, and Eric Lefkofsky, headquartered in the USA. It is a service/website that allows users to purchase coupons for goods and services. In exchange, it provides clients with a 70 percent discount. It works as a go-between for customers and merchants, as well as assisting store owners and merchants in marketing their businesses. Deals of the day The Groupon platform is popular, well-known, and widely used by customers, and it offers great discounts for spas, restaurants, theaters, retail stores, and much more. Groupon is a fantastic e-marketplace that helps its merchant partners gain important consumers. The Groupon daily deal app offers a discount on a variety of products and services.
Business Model Of Groupon
- Commission-based model.
- Advertising.
- Exclusive deals.
- Up-sales & cross-sales.
Advantages Of Groupon
- It draws in clients and consumers.
- It aids merchants in the promotion of their brand and items.
- It aids in the development of a relationship between the buyer and the vendor.
- The merchant’s sales and revenue will increase.
- Deals are available with a simple click at your fingertips.
- These are some of the most typical questions that come to mind while considering developing a daily deals app.
Noteworthy Features Of Groupon
Signup/login: Every mobile app must include this feature and it is the primary function of the app. You may log in directly if you’re a current user, or you can register using your phone number, social media account, or email address. Always provide your users with a user-friendly interface. Next, the app business model follows the below steps:
- View offers: This tool allows visitors to see a variety of discounts in categories such as beauty, restaurants, groceries, clothes, electronics, and more. Every day, the admin provides all the sale information.
- Inviting friends: This aids in the promotion of your Groupon website/app.
- My personal favorites: A user can save all the offers from the various categories in one slot. After that, but before the contract ends, the user can take advantage of those discounts.
- Users may use their available coupons to save money when purchasing. Users may use their promo codes whenever it is convenient for them.
- Browse deals by shop and category: A user may personalize their options in this area. A user may choose a certain store and then understand all the store’s offerings readily.
Sign Up Or Login To The Merchant Panel
To sell his services, a merchant must also register with the panel. The login method for a merchant is the same as for a user. Thus, here are the details:
Manage and add deals
Following the login procedure, store owners and merchants may assign offers to specific sectors. The merchants and business owners are also responsible for the transactions.
Keeping track of your progress:
The business owner or storekeeper maintains their status in addition to the offers and promotions. They may also keep track of how many people have taken advantage of the offers.
Manage orders:
The merchant oversees all orders placed by users. He also double-checks the offers that consumers employ to avoid any more misunderstandings.
Mailing system:
Merchants and dealers may use the mailing system to contact their customers and provide information about various deals, advantages, and offers.
Coupon redemption:
If you want to create applications like Groupon, you’ll need this functionality in your merchant panel. This feature enables retailers to manage coupons that have been redeemed by users. This function, in addition to controlling, gives transparency in invoicing and shopping.
Admin Panel
This is an important part of a daily deals app like Groupon. And it consists of the following model:
Manage deals:
In discount applications like Groupon, the admin oversees managing the users and merchants. The admin will also have complete control over the merchants’ discounts and offers, as well as the end and start dates. Coupon management is a critical function to add to your admin panel when creating a daily deal app. This feature will handle all coupon-related information, such as the coupon code, the retailer that issued the code, and the category to which the code belongs.
Management of categories and sub-categories:
The administrator will keep track of and manage the categories and subcategories of each user’s purchase.
- Merchant management: The admin may manage the store owners and merchants who are linked via the app, as well as the items and addresses they are selling.
- Content management: The administrator oversees all content-related material, including policies, buying guides, FAQs, and information about the company.
- Share deals: The administrator will oversee information sharing on social media sites, which will boost the app’s popularity and exposure.
Advanced Features
The features we’ve mentioned thus far are the basic ones that every daily deal app, such as Groupon, must have. Advanced features might help your app stand out. Advanced features can greatly assist your software in expanding its offerings on an international market. Thus, here you go with the advanced features in detail:
- Analytics in real-time.
- Comparison of costs.
- Gift cards are a great way to express yourself.
- Gateway for making payments.
- Integration with social media.
- Tracking and navigation.
- Notifications through push.
- The cloud is a virtual environment.
- Support for many currencies.
The Question – How To Develop Daily Deals App Like Groupon?
If you look around the market, you’ll see that there are several daily deal applications, but Groupon stands out. I’m going to provide you with a list of several daily deal platforms so that you can decide before approaching a mobile app development company. Let’s look at another daily bargain apps, apart from Groupon.
- DealCatcher
- LivingSocial
- Yipit
- RetailMeNot
- ScoutMob
- Woot
- TravelZoo
- Luxury Escapes
- Cudo
- Fab
How To Develop A Daily Deal Mobile App Like Groupon?
The daily discounts of mobile apps/sites were first confined to local companies. The situation, however, has altered. Daily deal apps are no longer a regional business. Before you start developing a daily deal mobile app, think about the many varieties you may try. Like travel, fashion, and electronics are among the most popular daily deal sites. Next, work on sales that happen in a flash. Think of brands of opulence. You may build a daily deals app in any industry or sector that interests you. These are the basic steps you should take when creating a daily deal mobile app like Groupon. But here is what you or your team must do:
- Create an idea.
- Do business analysis, requirements, and design prototypes are all part of the documentation.
- User interface and user experience design are two types of design.
- Front-end and back-end development are also available.
- Maintenance and assistance are provided.
The following is the tech stack for the daily deal’s app
- Cisco, Hadoop, IBM, Spark, Apache Flink, and BigData are all examples of real-time analytics.
- Twilio and Bandwidth are two companies that offer push notifications.
- Nexmo provides SMS, voice, and phone authentication.
- PayPal and Braintree are the two methods of payment.
- Cassandra, MongoDB, MailChimp Integration, HBase, and Postgres are examples of databases.
- After meeting a mobile app Development Company, the first thing that comes to mind is the cost of an app.
What Are The Costs Involved In Developing A Groupon Like App?
Now it’s time to find out how much it costs to build Groupon. The price is determined by several criteria that we will cover shortly. Android and iOS are the most popular rummage-sale platforms on the globe. The platform you pick influences the cost of app development. As the number of platforms grows, so does the expense of app development, and vice versa. Whether an app is built for a single platform, or several platforms is totally up to the app development company. App complexity: The app difficulty levels you choose to determine the price of your Groupon mobile app. Mobile applications are classified as simple, medium, or high-end depending on their level of sophistication. In comparison to the other two, the basic edition of Groupon costs a lot less (medium and high-end). Team in charge of app development – This element, above all others, determines the cost and development of your software. To build a daily deals app like Groupon – the app development team consists of the following individuals:
- Project manager
- Data and business intelligence experts
- Website developers
- Quality assurance experts
- Android app developers
- iOS app developers
- Cross-platform developers
- UI/UX Designers
Depending on your budget and objectives, you may choose or employ a Groupon developer’s team. You can choose between a startup, a mid-sized firm, and a global corporation. The expenses will be lower if you select a startup firm, but they will be more if you choose an MNC. The choice of the app development team is made by the person or company who wants to establish a Groupon-like app. When it comes to selecting a mobile app development company or team, don’t be in a hurry.
Development Phases And Costs Around A Daily Deal App Like Groupon
| App Development Phases | Phase Description | Cost Range |
|---|---|---|
| Blueprint Building | Outline strategy Identifying the app’s users Researching on competition Defining app’s goals and objectives | $160 – $240 |
| Assessment & Planning | Define use cases and detailed functional requirements Create an app development roadmap Build an MVP | $320 – $960 |
| UI/UX Design and Wireframing | Create proper wireframes Focus on aesthetics and user experience Device-Specific Design | $240 – $960 |
| Style Guide of App | Font Family of Text Color to be followed in the app | $160 – $240 |
| Mock-ups | High-fidelity Final Rendering of visual design Mockups & wireframes | $160 – $320 |
| Prototype | Converting static mockups into click-thru prototypes Helps experts to identify modification requirements of the app’s proposed functionality | $320 – $480 |
| Backend Development | It deals with database and server-side objects. | $1000 – $2000 |
| API Integration | API integrations and capabilities along with back-end additions. | $1000- $2000 |
| UX Testing | Checking the final implementation Testing the app for visuals, workflows, and interactivity | $600 – $700 |
| Functional Testing | Test the accuracy of mobile app functionalities App functionalities by various users Detecting bugs and defects Running system and functional testing | $960 – $1500 |
| Performance Testing | Check performance before deployment Checking out the app response time for user requests Enhancing App Screen Loading Time Impact of battery consumption by the app Efficient use of network bandwidth App size checking for optimally sized | $400 – $600 |
| Security Testing | Security is the main concern of every mobile app owner The source code of the app should be secure Check for data encryption strength Isolate App Data Allow access to authentic resources | $400 – $600 |
| Platform and Device Testing | The app is tested on various mobile devices for the smooth functioning of the app on all devices. | $400 – $600 |
| Deployment and Support | Natural process. You need to deploy it on Google Play Store or Apple App Store. Need an Android or iOS app developer account. | $160 – $240 |
Call us today to speak with our expert app developer in NYC to build your next-gen app. We transform your ideas into products.
What Does The Mobile App Development Process Include?
Nothing goes without saying that you start with Project Discovery. Conduct business analysis. Gather information. Determine high-level features. Identify functional and non-functional requirements. Net a good app development company will focus on the design. Create UI/UX design. Develop wireframe. Build a prototype. After this comes the most thought-processing part the development. The app development team will focus on the design development-ready specs. Plan time & cost estimates. Launch a plan. Prepare to execute a plan. Mobile app development. Next comes the delivery phase. the team will track quality assurance. They will work on DevOps and deployment updates and do product releases. After delivery, maintenance and support are offered only if customer requests. Below are a few of the development types that you can get with team Clustox.
Native Android App Development
At Clustox, we develop feature-packed, steady, and scalable native mobile apps for the Android platform using the Java and Kotlin programming languages to deliver an ultimate mobile experience. As an android mobile app development company, we ensure to build a secure Android app that is aligned with your business needs and meets Google’s guidelines.
Native IOS App Development
We help you stand out among the crowd by delivering a seamless mobile user experience for your iOS target audiences. Our expertise covers the entire family of Apple devices that consists of smartphones, smartwatches, tablets, and TV. Our team of expert iOS mobile app development consultants provides high-end coding to design a sleek interface for an exceptional iOS user experience that’s result-oriented.
Cross-Platform Apps
Clustox’s expert developers efficiently bring forward a multi-platform experience to support web and native technologies across various platforms. We are a custom mobile app development company advancing multiple cross-platform mobile app development services like Mobile Website Development, Web and Mobile App Development, and Hybrid Mobile App Development by operating standard technologies such as CSS3, JavaScript, and HTML5.
Leveraging Tech Success For Our Clients, the Way They Want It.
Solutions Offered In Mobile App Development Services?
The blend of services at Clustox include the following aspects:
- Our Experts Do Business Analysis – We understand and scrutinize all the project necessities and file them.
- We Do The UI/UX Design – Our team creates wireframes, designs the app screen-by-screen, and makes a design-based prototype.
- Development – We offer custom-built Android and/or iOS apps with platform-specific programming languages like Swift, Objective-C, Java, Kotlin.
- Release – We take care of publishing the app on the App Store and/or Google Play.
- Maintenance – We offer you 24/7-365 support and backup on-demand or also enhance the existing application on request.
Never Forget To Work On The Design Of Your Mobile Apps
Your app will be rejected or discarded by the user if it’s not something that offers great visuals, ascetics, or lacks design expertise. Thus, at Clustox we offer you industry experts in UI/UX designs to ensure that your app is loved by your target audiences. We do UX which consists of our mobile app development services. UX is the procedure of creating products that deliver meaningful and applicable experiences to users. This includes the design of the entire procedure of getting and integrating the product, counting characteristics of branding, design, usability, and functionality according to the Interaction Design Foundation. These main aspects that are included in choosing the mobile app architecture are:
- Efficiency
- Flexibility
- Extensibility
- Scalability
- Testability
- Understandability
- Security
- Performance
Also, while making architectural decisions our experts focus on the following to bring your vision to reality. These are:
- Data layer — the data-related podium inside a mobile app
- Business logic layer — the site for all the domain progressions and processes
- Presentation layer — all the technical particulars linked with the user interface
Connect With Us To Discuss Your Mobile App Elements
Our work hierarchy is accomplishing your goal. Our technical experts craft visions with the best in hand technologies and solutions that create a difference. Your idea can be as unique or as complex as you want – we’re ever-ready to start it with attention to detail with expertise that can craft solutions that are loved by millions! Call us today to book your appointment. Our mobile app development experts consider the following:
- Modules of the app should be subtly planned and decoupled.
- Showcasing the business domain of the project and highlighting the main focal point.
- Scalability, and how the architecture fits the business domain’s requirements.
- Is it a heavy data-driven app? What is the complexity of the app that we are going to build?
- Is it a “5 screens” app or a “20 screens” app? What are the key components that we want to test?
- What is the deadline and budget for the project?
- What is the trade-off that we must do in terms of quality — time of delivery? Consider all network scenarios.